That’s Marketing, Baby!
One day, we looked around and saw a sea of women in marketing, but saw mostly men in positions of leadership ... AND hosting the podcasts.
Don’t get us wrong — we learn a ton from them. But there’s obviously a gap to fill.
With over 30 years’ experience in the biz, we’re taking the lead.
We give you That's Marketing, Baby: a marketing podcast BY women, FOR all.
Join us, Jess Cook and Susan Wenograd, for weekly hot takes, actionable insights, and a li’l bit o’ sarcasm as we discuss lead gen, content, and everything in-between.
Two marketing besties with the gift of gab.
Latest Episodes
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Episode 3: 6 Lesser-Known Metrics That Matter Right Now
Jess and Susan take turns revealing the marketing metrics they're keen on measuring this year. These are not your typical KPIs — Scout's honor.
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Episode 2: Where Should Marketing Get Its Input?
Description goes hereSusan and Jess reveal three favorite places to dig up insights, data, and anecdotes to fuel your marketing efforts. Plus, they share the the must-ask questions to get the RIGHT info from those sources.
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Episode 1: 6 Marketing Trends Here to Stay
Jess and Susan freak out about podcasting together again (huzzah!) before sharing the six marketing trends they believe are quickly becoming best practices.
Give your inbox a kick in the pants.
Meet Your Hosts
Jess and Susan are former co-workers who felt destined to work together the moment they started. They discovered when they took Jess’s content prowess and Susan’s demand generation skills, magic happened.
Before they knew it, they were talking constantly about marketing and learning a lot from each other.
And they finally thought “Maybe we should share this!”
They realized how many other folks wished they had a marketing bestie, so they decided to widen their circle. ;)